Selling on Amazon is a dream for both businesses and individuals. Because Amazon is the world's retail giant. When you start off right, you can make your brand and name known to more people and earn money by selling on Amazon.
In this guide we have compiled for you, you can find all the information you need to open a store and sell on Amazon.
Amazon is one of the world's largest online marketplaces, where millions of customers search for products every day. As a seller on Amazon, you can showcase your products in this marketplace and reach a wide customer base, reaching markets outside of your current markets and selling products.
The first step to opening a store on Amazon is to create a seller account. To do this, you must first open a Seller Center Account by going to https://sell.amazon.com/
Collect the information and documents below and start the seller account registration process!
Select the business location as your country. Then, select one of the following options according to your business type.
After selecting your business type, enter the commercial title of your business.
Important Note: Do not use special characters such as periods and commas and Turkish characters (ğ, ç, ş, ü, ö, ı) when writing your commercial title. Your trade name does not have to match your trade document exactly. Also, be careful to write your trade name in shortened form, not exceeding 50 characters.
In this step, you will provide Amazon with contact information. This person can be the company owner or someone who will manage the Amazon account in the business.
In the following stage, the seller's identity information will be verified.
In the following step, the contact person's residence address should be entered. This address should be the residence address of the specified person confirmed by official authorities.
Important Note: It is not possible to change the specified contact person later.
Again, at this stage, after completing the Business and Seller information, the "Invoice and Payment" information, i.e. Credit Card information will be entered.
Finally, it is time to enter store information :)
In this step, where we are approaching the end of the Amazon store opening process, enter your store name!
In the last step, we move on to the "Verification" step of the information we entered. At this stage, in order to verify your identity and address, you must enter an identity document such as a passport or ID Card and a document indicating your residence (which can also be an invoice). The person and address owner information on the residence document must be the same as the primary contact information you provided on the registration screen. Otherwise, your account will not be verified.
What You Need to Sell on Amazon
You will need the following information and documents to sell on Amazon. It is sufficient to enter these documents into the system during the registration process, so you do not need any printed documents.
Amazon may request different information, documentation or verification steps from companies located in different countries.
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Amazon is a global e-commerce giant. That's why selling products on Amazon is every business's dream. However, when you want to sell on an Amazon abroad, you should first be aware of the regional distinctions:
Amazon's global sales network consists of the following regions:
The first step to selling in a region other than the region you are in on Amazon is to create a seller account in that region. If you have a "Professional Seller" account in a single region, you can take the first step to sell in other regions by going to the Global Sales page on Amazon Seller Central and expanding your account through "Linked Accounts".
The most important thing to consider when selling abroad on Amazon is to act in accordance with the tax legislation and regulations of the country/region where you will be selling.
Each country has legal regulations regarding product sales. Do your detailed research on these issues and understand your responsibilities. Learn your responsibilities thoroughly on tax and customs, intellectual property rights, parallel import, export controls, marking and labels, environment, health and safety, product compliance and other issues, and get consultancy if necessary.
You will need to provide support in the local languages of the countries you sell to, especially in communication with the customer. Amazon offers different tools and support so that you do not have problems with language.
Calculate your costs well when you will be selling in a different country. Make sure you have made a correct price by taking into account taxes, exchange rate conversions and shipping costs.
For example, if you use FBA, calculate the shipping costs required to send your products to logistics centers abroad.
When you decide to sell products on Amazon, we recommend that you pay special attention to the following: it is your responsibility to comply with all laws and regulations regarding import and export. Therefore, it is very important to consult with a customs agent at all stages of the process of deciding how you will sell on Amazon.
One of the most curious topics is whether a company is required to sell on Amazon, that is, whether it is possible to sell on Amazon by opening an individual sales account. When we look at the document prepared by Amazon on this subject, unfortunately, we reach the information that individuals who do not have a legal entity cannot sell on Amazon.com
In short, it is not possible to sell individually on Amazon, you must have a company. In order for individuals to sell on Amazon, they must establish a company, that is, they must have a legal entity.
Yes, there is a fee for selling on Amazon and this fee varies depending on the region you will be selling in. However, Amazon may not charge this fee with the campaigns it runs from time to time. For example, you can currently open a store on Amazon Turkey for free. You can also follow such campaigns.
When you receive a confirmation email that your seller registration is complete, you are ready to go! You can start listing your products on Amazon.
Don't forget to make your products attractive to customers with high-quality images and detailed descriptions. Remember, selling products on Amazon is no different from basic sales logic. Therefore, which product you show with which image; how you describe it and your detailed descriptions are very important.
Remember that you cannot sell prohibited products on Amazon!,
Selling is your job. But let's not forget the following:
Amazon offers different shipping options for sellers: Amazon offers a variety of shipping options, including Fulfillment by Amazon (FBA), Amazon Easy Ship, and Seller Fulfillment. Since customers tend to prefer products with the Amazon Prime label, you can also use Fulfillment by Amazon (FBA) services to get an Amazon Prime label. This way, you can ship your products fast and free from Amazon-affiliated fulfillment centers. This strategy can help increase your sales.
Many customers tend to shop for the best price. It goes without saying, but you should also plan your pricing strategy well.
Seller Central tools like Amazon's Automated Pricing can help you stay competitive. In short, make sure to optimize your prices to be successful on Amazon.
Yes, we all look at reviews before buying a product. From the moment you sell your first product, give importance to customer comments. By the way, do not forget that customer satisfaction management is a whole.
Opening a store on Amazon can be a very profitable for businesses and brands looking to expand their reach and offer their products to different markets. By understanding the intricacies of selling on Amazon, optimizing your product listings, and setting the right pricing strategy, you too can create a successful sales channel on Amazon and connect with customers worldwide.
Do not Forget!: Amazon’s policies and requirements may change over time, so get the most up-to-date information on the Amazon Affiliate Support page.
More on this topic? Visit our Hamurlabs Blog for more information you’ll need to grow your business!
