Catalogs have always been a marketing tool at the heart of commerce. These catalogs, which contained the characteristics of the products or sometimes a part of the products, as in the case of fabrics, allowed customers to choose and buy the products they wanted.
With the widespread use of the internet, and hence multi-channel sales, catalogs have also come in digital forms. In this context, it became clear to vendors that effective management of product information is crucial for multi-channel marketing and multi-channel sales. Product Catalog / Information Management systems emerged in this process when the need for a central repository that provides a single view of information in each channel began to increase.
In short, Product Information Management Software enables the definition of images, variants, technical specifications and other information about the products displayed in different channels in a central product manager, thus achieving an integrated product management in each channel.
We have stated that the main purpose of Product Information Managers is to ensure that products displayed in different channels are fed from a single source. So why do we need this?
Let's go back in time: Imagine sending 5 different sales people to different regions for sales. You want each salesperson to have the same information about your products. Because having different information in catalogs disrupts the demand structure and affects both your sales and your operations. For this reason, it is critically important for products to be managed from a central location.
To summarize, the Product Indormation Manager does the following:
Considering the types of work you do, the benefits that Product Information Managers will bring to your business will not be limited to these.
We mentioned that e-commerce is an inevitable reality. Online sales are no longer limited to sales from your own website. Future sales trends such as marketplaces and sales from social media are changing the nature of commerce. You need speed to keep up with this change and be in the right place at the right time. The rapid change in everything, the increase in needs, solutions and option volumes make it almost impossible to manually manage product information. When viewed from these perspectives, you can quickly start marketing activities both in your own sales channels and in external sales channels with a correctly designed and effective product information manager. You can carry out active and effective information transfer and management with your customers; you can purify your sales network from incorrect, unimportant and unnecessary information and increase your profit and customer-supplier satisfaction.
Product Information Management software is the heart of the technological ecosystem of a business that offers many products for sale in different channels. Let's say you have a very valuable source of water. You want to deliver this water to your customers at different points as it is at its source. For this, the first thing you need to have is a storage facility, bottling or transfer infrastructure that can protect this source as it comes out, right? Otherwise, the people who reach the water will complain because they do not see the real quality of the water. Similarly, product catalog managers also serve to present the products, which are the most valuable assets of a business, to their consumers in the most perfect way.
Customers' experiences with the product begin with the process of getting to know them. In this process, the correct introduction of the product ensures both sales and the harmony between the value perceived by the customer and the value obtained. As a result, this will result in a higher customer satisfaction score in total.
You may say, “We are a very large company, we have come this far without a PIM system!” or “These are luxuries for us.” You can test how much you need a product manager with a small test.
If you often ask yourself or your team the following questions, then yes, you need a good PIM software.
There are stages of technological transformation for your business. The order and manner in which these should be done should be determined by the evaluations of experts who know your business and are competent in their field.
You can start your company's technological transformation with a product catalog manager. However, our experience shows that converting the "Order Management System - OMS" and "Warehouse Management System - WMS" systems together with this product produces more efficient results.
Hamurlabs PIM is used by Turkey's leading retailers, marketplaces and brands. This does not only show that these institutions trust us. In addition, it shows that a large number of product types and sub-variants of these products can be easily managed with Hamurlabs PIM.
